Brought to You By the Letter: X

KAWS X Sesame Street is a new line of apparel and toys that takes an edgier approach to the beloved characters and is targeted towards an older demographic.

KAWS is a well-recognized artist and designer known for reimagining iconic kids show characters in his art, from a miniature Mickey Mouse sculptures to a Simpson’s painting that sold for 14.8 million dollars.

What’s especially interesting about these pieces is both their accessibility (these peices are sold for 20-40 dollars), and that its a collaboration with Sesame Workshop, whereas KAWS’ previous fine art pieces were done without the consent of the brand. A step off the path of contemporary art for the artist and into the corporate mainstream, it causes many people to speculate if the artist is done working against children’s media giants, and have begun working for them.

https://hypebeast.com/2018/10/kaws-uniqlo-ut-sesame-street-second-collection

 

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