National Geographic’s Magazine Cover Evolution

In my visual marketing class we did a case study on National Geographic’s album covers. National Geographic systemically redesigned its covers to keep up with its brand evolution.  Proper word choice (being spoken “with” rather than “at”), uncluttered layouts, and usage of faces combined all create emotionally engaging content that drives sales. Other characteristics of top performing (best selling) covers were those that grabbed attention, generated emotions, and activated memory.


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