Coca-Cola and Tommy Hilfiger are collaborating on a vintage collection. They are both capitalizing on trends that place greater emphasis on trendy old-school styled clothing. As brands that have both existed for a long time and have had consumers throughout multiple generations, they want to bring it back with oversized tees, sweatshirts, and sports-inspired clothing.
(https://hypebae.com/2019/4/coca-cola-tommy-jeans-jacket-hoodie-t-shirt-capsule)
