The recently elected governor of Colorado changed the state’s logo earlier this week, and people have mixed feelings about it. Having lived in Colorado for my whole life prior to Penn, the symbols of the new logo are clear–the classic red ‘C’ draws from our state flag, the tree represents our national forests and evergreens, and the blue mountains represent well, the Rocky Mountains. Though there are some criticisms of the logo’s design (one that I initially noticed and is common is the placement of the tree to the left and how it looks a bit out of place), the logo’s design also raises interesting questions about symbols in logos overall. I find it very interesting how something so seemingly simplistic can conjure so many emotions by appealing to the key aspects of a location (or company, or brand, etc). The change also presents interesting ideas about ‘re-branding’ and how that can expand to even governmental levels.