Ikea and Off-White and Louis Vuitton designer, Virgil Abloh have a collaboration that is set to be released to pop-up shops in May. This is very shocking, as Ikea is a furniture store and is trying to cater to a younger audience that cares more about trends and fashion.
Examples of items range from rugs that say “KEEP OFF” for $500 to $15 cushions which indicates the high price point that customers are willing to pay for “hyped” items. Ikea is trying to establish a more luxury-oriented brand with this collaboration.
(https://hypebae.com/2019/3/virgil-abloh-ikea-collaboration-price-list-leak)
