A POSTER IN HILL COLLEGE HOUSE
For the past week I’ve walked through my college house and thought about this poster hung outside the bathrooms. The poster encourages its audience to save water, with the tagline “the future is in your hands.” This is coupled with the image of a hand. In it’s negative space, we see a water droplet, thus literally translating the tagline into the image. The result is a powerful icon that sticks in the viewer’s mind.