Gripex campaign

Saw another pretty set of ads – this time using negative space and a choice of simple colors to convey a lot of information with very few icons. The placement of the allergen-producing object right over the nose was brilliant! Without having ever heard of this brand, I was primed for the scenario – leaky noses and their value proposition of solving that.

I looked up the advertising agency (Ogilvy) that made it, and they have lots of similar ads with crisp lines and nested icons. This one below is for an adhesive company.

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