Barilla Bio Pasta Ad

In 2018, Barilla released a new advertisement for the French market, illustrating their Bio line of products made from organic farming. The images combine their products with the natural ingredients used to create these products, emphasizing the fact that the line is sourced from natural ingredients. The advertisements speak to the user because of this.

The advertisements started with sketches and were brought to life with minor but welcome changes.

Source: https://www.behance.net/gallery/70955077/Barilla-Le-Plaisir-du-Bio

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