Slack’s logo design

Pentagram is a fantastic design consultancy with a rather lovely site (go Google them). There they have a curated collection of past work that’s very pleasing to look at.

Not too long ago, Slack released their rebranding – dropping a bunch of colors and bringing out these 90-degree chat bubbles as part of their visual brand.

Dropping the translucency and overlaps leaves us with a visually cleaner logo, but some people have caught onto the outlines of a swastika in its negative space. Isn’t a big deal to me, but okay. People dramatize on social media all the time.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s