HSBC Escher 2010 Campaign

I was looking through my photos and came across photos from an art exhibit I had visited over fall break. The exhibit focused on the work of M.C. Escher, known for his “impossible” drawings, tesselations, and metamorphosis of objects.

In 2010, HSBC Insurance in Brazil released a series of images aimed to convince people to purchase their green insurance policy, aimed at sustainability. These advertisements matched closely with those of Escher, highly reminiscent of his Metamorphosis works. For example, one advertisement shows the conversation of the negative space in between turtles to a plastic bag. Another showed the negative space in between birds become empty cans. These advertisements are both visually stunning and illustrate a great level of creativity and understanding of negative space. They illustrate the connection between two otherwise seemingly independent subjects and get the audience to think.




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