The Design Behind the “No-Brand”

I had trouble designing artboards for Project 1.1 so for this week’s blog post I wanted to explore the design process behind a brand that I am interested in. I have come across this article analyzing the design process of Muji.

Though I have not bought anything from a Muji store yet, it is my go to store to window shop in. I am amazed that a store could have a strong thematic feel across a variety of merchandise from clothes to furniture. Even their stationary items fit into their design language. People typically describe Muji as a brand of “minimalism”, “zen”, and “simplicity.”

According to the article, Muji’s design philosophy centered around only 3 principles: “selecting the appropriate materials; reviewing the production process; and simplifying packaging.” The general manager of Muji’s planning and design office described that simplicity came to be a by-product of a mission to create a product that consumers had maximal freedom to decide its use. Then, to drive costs down, they stripped down excess materials and finishes.

From Muji’s Business Blog

From this article, I have come to the conclusion that a design principle tends to be abstract, but also far reaching. Muji implemented these design principle not just in their products, but also the process of creating and selling these products. I hope I can develop my own design style and continually reference it throughout my work for this course.

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