Today while exploring Center City I saw a FedEx truck and was reminded of the lesson on negative space we had on Thursday. I decided to use this as a launching point for further exploration. I think that Noma Bar’s usage of negative space in his various illustrations are thought provoking and unique. I chose his print advertisement for IBM’s Smarter Planet campaign because I like the message that smart acts can improve business as well as people’s lives. As I learned in a marketing class last week, visual ads are often more effective in getting an audience to retain a message. I also like the concept that once you see a piece of art that was previously obscured, it’s hard to unsee it. I think this concept can be applied to seeing problems in the real world; once you notice them it’s hard to continue living in ignorance.
Link to photo & other Noma Bar work: https://www.boredpanda.com/negative-space-illustrations-noma-bar/?utm_source=google&utm_medium=organic&utm_campaign=organic
Link to description of piece: http://www.welovead.com/en/works/details/8bfBlrty