National Geographic’s Magazine Cover Evolution

In my visual marketing class we did a case study on National Geographic’s album covers. National Geographic systemically redesigned its covers to keep up with its brand evolution.  Proper word choice (being spoken “with” rather than “at”), uncluttered layouts, and usage of faces combined all create emotionally engaging content that drives sales. Other characteristics of…

music & album covers

While examining how songs trigger memory for Project 4, I realized the important role that songs play in my everyday life. Sometimes I use music to distract myself and other times to remember things associated with it. On average, I probably spend at least a few hours listening to music. Gym, studying, and walking-to-class playlists…

Gestalt Principle: 2018 Office 365 Redesign

Last week, Microsoft’s redesign of the Office 365 suite icons appearing on my Mac Launchpad pleasantly surprised me. The updated app icons demonstrate a refreshing new take on what an app icon can look like while also preserving its cultural heritage as the staple office productivity tool in modern times. I read Jon Friedman’s Medium…

Survivors of the Notre Dame Fire

When the Notre Dame caught on fire last week, much of the church’s structure was destroyed after most of the timber roof caved in. However, there’s some good news – important relics had survived the fire. The three largest and oldest stained-glass rose windows, a huge organ from the 1730s, and Nicolas Coustou’s white marble…

allbirds: all about the branding

This weekend, I stumbled upon an article titled “The View From Above”, noticing its beautiful graphics, sound editing, and animations. Turns out, it was an article sponsored by allbirds, a San-Francisco-based direct-to-consumer startup aimed at designing environmentally-friendly footwear. As someone who owns four pairs of allbirds, I appreciate the comfort and design of their shoes…

Galaxy Fold

The Galaxy Fold is a new smartphone designed by Samsung. It is able to fold in half, which reduces the area by two, and when unfolded, seems to be a small tablet. Although it is an innovative design, it is neither waterproof nor dust-proof. Users have also been reporting malfunctions with the phone due to…

Aesthetic math explainers

I think it’s not a hard claim to agree with – some instances of purely cognitive content can feel aesthetic too. People are comfortable with the idea of the elegance of math, even if most concurrently claim that they haven’t personally experienced it. There is a YouTube channel (yes, I consume all my media from…

How to get promoted

Julie Zhuo, Facebook’s VP of Product Design, wrote an article giving advice to people who wish to pursue a managerial route in their career. Of course, there are many other things apart from getting promoted that are important. However, perhaps this would be useful for people who are more interested in working with other people…

Notre-Dame de Paris: a visual history

This week we received devastating news that the Notre-Dame, a Catholic cathedral located in Paris, caught fire and sustained significant damage. It’s an icon of France that has a rich history, having existed since the 12th century. I found this series of photographs and illustrations of the cathedral, collated by cnet. It reminded me of…